![]() ![]() "When it comes to pure functionality, such as sharing and collaborating on documents from anywhere on any computer, Google Docs is the best," Tarver said. But most of us work with others, and there Evernote isn't in the lead. Premium users appreciate Evernote because it's designed better and organizes lots of documents better than the competition, said Evan Tarver, an investments analyst at tech advisory firm. But Evernote is happy being independent, with 60,000 to 80,000 new users signing up daily and a business that's generating cash if not necessarily profit. That means Evernote doesn't dovetail with your email address book or calendar. What Evernote is not, however, is an element of the services that tech giants like Google, Apple and Microsoft offer. Your notes are synchronized across PCs, phones and tablets, and if you're not inclined to organize them by hashtags and folders, you can retrieve notes with a gradually more sophisticated search feature, too. It lets you take notes but accommodates photos, voice recordings, website links, PDFs, checkboxes and other information, too. ![]() Now it houses awards and comfy chairs.Įvernote is designed to make it easier to withstand the flood of digital information. The room once showcased Evernote-branded products like Moleskine notebooks and Fujitsu scanners from the now-defunct Evernote Marketplace program. O'Neill, 44, dressed in a plaid shirt and sporting an Apple Watch, met me at Evernote's Redwood City, California, headquarters in a room painted the same bright green as the company's elephant-head logo. And although most people using Evernote stick with the free version, premium subscribers are at an all-time high, he said in an interview. "We've more than doubled the number of subscribers over the past two years," said O'Neill, who took over as CEO in July 2015 after 10 years at Google. The company just announced that it's reached 220 million users, up from 200 million at the beginning of the year. You'd think that might have scared people away, but apparently not. When you need to jot down an idea, check something off your to-do list or scan a business-trip receipt, free tools are plentiful - think Microsoft OneNote, Google Keep, Apple Notes, Dropbox Paper and more.īut Chris O'Neill, chief executive of Evernote, the company that pioneered the technology, thinks it's worth paying for - so much so that Evernote raised its prices as much as 40 percent last year. ![]()
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